Full-Time: Newsletter and Platforms Engagement Producer
Love the Bay Area? KQED is looking for someone who cares deeply about news in the Bay Area and wants to deliver helpful information through relevant digital platforms, particularly email newsletter and social media. The Platforms Engagement Producer will play a critical role in our newsroom’s ongoing mission to inform and engage audiences across digital platforms and products.
The KQED News digital engagement team is devoted to community-focused listening and action, bringing our award-winning coverage to a wide variety of digital platforms and spaces in order to best serve our audiences.
This role will have a primary focus on KQED’s News Daily email newsletter, which is delivered to 60,000+ subscribers every weekday. Your work involves selecting crucial stories one day, and writing or editing compelling newsletter copy the next.
In addition to taking a leading role on the News Daily, you will also be working with KQED News’s Digital Engagement team to design innovative, interactive and inviting experiences for communities to engage with our journalism across social platforms like Twitter, Instagram, Tik Tok, Facebook and Reddit. You’ll also explore areas of opportunity beyond social media – like our app push notifications and texting campaigns. Engagement also means being on the radio.
The ideal candidate relishes flexing their excellent writing abilities, strong command of voice and superb judgment when it comes to creative interpretations of the news that are of the highest journalistic integrity. We are also looking for someone who is deeply collaborative, someone with the ability to communicate clearly and compassionately — especially in regard to timeliness — within a team, the newsroom and the wider organization. This role will work closely with colleagues around the KQED newsroom, including radio, podcasts, live events and beyond to implement initiatives that build a two-way dialogue between KQED and its audiences. You’ll help grow reach, engagement and referral traffic; spot trends, including new platforms and changes to existing ones; and monitor analytics and metrics to further develop the newsroom’s audience strategies.
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
The mission that drives us:
KQED provides citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
This role will work hybrid between working in KQED's newly renovated headquarters and working remotely. KQED requires employees to be fully vaccinated against COVID-19.
Salary Range: $68,000-$85,000 Annually
- Collaboratively write and produce KQED’s News Daily email newsletter, which goes out to 140,000+ subscribers every day
- Monitor and engage audience members on KQED social platforms; generate ideas from the platforms for email newsletters, articles, radio pieces
- Participates in daily engagement and content production for KQED News across a variety of platforms
- Works with teams across the organization to build audience engagement on email newsletters, social media or other digital platforms
- Represents and advocates for engagement platforms and their communities across the newsroom
- Identifies stories of strong interest to KQED audiences
- Collaborates to drive production and execution of audience-focused projects
- Works with newsroom colleagues to generate and implement new ideas for audience-focused journalism
- Develop and execute audience strategies for the newsroom’s engagement platforms, including push notifications
- Excellent communication and writing skills; ability to write quickly and accurately, with an understanding of tone and style across platforms
- Experience with posting to, reading and interpreting on a variety of social media and engagement platforms (i.e. “social listening”)
- Experience in multimedia content production on digital platforms
- Ability to identify key metrics to track and provide constructive analysis to iterate on these platforms
- Experience using social media or engagement tools, platforms or products to maximize reach and impact
- Adept at recognizing trends and conversations on social media and other online platforms. We want to understand what conversations are happening — or could happen — around topics, and turn that insight into actionable items
- Demonstrated ability to identify and deploy cutting-edge engagement and audience development ideas
- Experience organizing communities and audiences, especially in a journalistic context — either digitally (i.e. Facebook groups, social media or web forms) or in real life (events and forums)
- Ability to stay focused, organized, communicative and proactive — you’ll be working with a number of journalists or staffers across the organization, potentially dealing with several different editors
- Measurable local or national journalism experience, especially involving stories that are human-centric or involve marginalized communities.
- Non-English language skills (fluency in Spanish, Mandarin or other widely spoken languages in California) desired
- Ability to edit multimedia content
- Familiarity with video content
- Familiarity with a range of significant regional and statewide public affairs issues and subjects, such as government and politics, the economy, education, health, immigration, legal affairs and the environment
- Experience working in a demographically diverse news environment
- Experience or interest in project management
- On occasion, fills in for other producers
- Represents KQED at events
- Other duties, as assigned
Interested in this job but don’t feel like you meet all of the qualifications? You should still apply. Send us your resume and a cover letter being specific about why the skills and experience you do have could make you a great fit for this role.