Full-Time: Digital Engagement Director
- San Francisco Bay Area, CA
- Full Time
- Audience Development
- Senior Manager/Supervisor
KQED is looking for a Digital Engagement Director to join our team.
This role is a key part of the Audience Development team at KQED. Reporting to the Executive Director, Brand and Audience Development, the Digital Engagement Director will strategize and execute digital engagement initiatives working closely with content (digital video, live events, podcasts, news, arts, food) and audience intelligence teams to increase digital engagement, build brand loyalty and grow diverse audiences. This role oversees a team of three and is responsible for their professional development.
This role will be hybrid between working in KQED's newly renovated headquarters and working remotely. KQED requires employees to be fully vaccinated against COVID-19, or to provide documentation of a need for exemption.
One of our core values at KQED is that we are better together, and that we commit to learning, growth, and holding ourselves accountable. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
- Oversee social media platforms and email communications, guiding high-level strategy, design and rollout of campaigns and daily operations.
- Manage two direct reports who oversee the organization’s main social media channels and one direct report who oversees newsletters, executing strategies that ensure the growth and health of KQED’s audiences.
- Provide subject matter expertise to and work with content teams to amplify and translate their content to social platforms as well as build still and video social-first content.
- Partner and strategize with Director, Marketing and Communications to create paid and organic strategies to strengthen the KQED brand across properties and grow audiences.
- Build and implement programs that engage new and existing digital audiences.
- Work with stakeholders in Membership to identify, test and survey audience segments for deeper engagement and donor journeys.
- Consider and center diversity, equity, accessibility and inclusion in digital engagement operations and initiatives.
- Drive innovation across social media and email, remaining up-to-date on new technologies, platforms and best practices to apply and scale.
- Partner with the Audience Intelligence team to deepen audience understanding and connection, and comprehensively track, measure, and report results of initiatives.
- Work with partners, vendors and consultants in the Bay Area and across public media in product development, cross-promotion and collaborations.
- Additional marketing and communications efforts as needed.
- Minimum 5 years of relevant experience with a media, entertainment news organization in any of the following roles or some combination thereof: audience development, social media, marketing, digital marketing
- Strong writing and editing skills
- Strong interpersonal and organizational skills
- Working knowledge of paid social media tools and best practices
- Basic knowledge of Photoshop
- Have experience with workflow apps and software such as Google Docs, Asana, AirTable and/or Slack
- Have a deep interest in and appreciation for the public media mission
- A sharp eye for design and aesthetics
- Curiosity about audience behavior and tendencies across media types and platforms
- Operate from a place of empathy and compassion for audience members, fans and consumers
- Interest in figuring out how marketing and social tactics from the for-profit world can work within the nonprofit framework
- Have mad love for the Bay!
Let us tell you more about our benefits:
Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering paid time off, paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) plan. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.
The mission that drives us:
KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.
KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.