Full Time: Internal Communications Strategist
Internal Communications Strategist
As our Internal Communications Strategist, you’ll be responsible for establishing and overseeing our internal communications strategy at KQED. Reporting to the Executive Director of Brand and Audience Development, you’ll serve as a trusted advisor to our executive leadership and play a key role in sharing stories about the impact of our services, organizational updates on critical initiatives and planning efforts in order to build confidence, pride and trust across teams through communications. You will help us connect the dots so all employees can understand their role in serving our community. A passionate storyteller dedicated to fostering strong, transparent internal culture, you’re comfortable working independently with teams throughout the organization to identify communications opportunities, develop content from concept through delivery, implement communications best practices, and deliver content across channels that support KQED’s business objectives and workplace culture.
One of our core values at KQED is that we are better together, and that we commit to learning, growth, and holding ourselves accountable. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
Salary range information will be provided to applicants who are contacted for an interview
KQED requires employees to be fully vaccinated against COVID-19.
KQED (hybrid - onsite/remote)
What you will do
Communications Strategy and Execution
- Build, implement and oversee an internal communications strategy based on organizational need and communications best practice.
- Coordinate both proactive communications–including template development and cadence–and reactive communications–including managing incoming requests, drafting, editing and publishing organizational updates across channels.
- Understand and be prepared to recommend when additional communications are needed in response to an internal or external event.
- Write, edit and distribute communication materials appropriate for different channels, formats, and audiences, and in different voices. This includes core messaging, talking points, internal articles and webpages, newsletters, organization-wide emails, reports and presentations.
- Convey an understanding of who (audience), what (message), where (channel), when (timing) and why (business purpose) in discussions.
- Partner regularly with internal stakeholders, including
- Executive leadership to develop messaging for their communication and change management strategies.
- Diversity, Equity, Inclusion and Belonging (DEIB) team to lead strategy and execution of DEIB communications
- Marketing and Communications Director and Director of Digital Engagement to ensure alignment between internal/external communications
- Human Resources department to lead strategy and execution of HR related communications and foster employee engagement
- Produce and maintain tools such as crisis communications and project management communications.
- Gather quantitative and qualitative data to track impact of communications efforts
- Conduct training for internal teams on communications best practices
- Build strong understanding of industry, audience, content channels and competition to best position communications and meet need
- Oversee in-house and outsourced content creators including writers, editors, data analysts, interns, etc.
- Required: 3-5 years minimum experience writing, editing, proofreading or overseeing content development/content marketing and working with multiple stakeholders.
- Preferred: Knowledge of or experience in public media, publishing or nonprofits. Experience supporting diversity, equity, inclusion and accessibility initiatives.
Knowledge, Skills and Abilities
- You’re a storyteller with versatile writing skills, and the ability to influence an audience using words and images.
- You’re a creative thinker who keeps current on industry trends to identify opportunities and produce regular, fresh content.
- You thrive in a fast-paced, collaborative environment and also feel comfortable working independently.
- You have experience leading internal communications campaigns from concept to completion, including helping to define objectives and strategies, develop content, execute programs on time and within budget and analyze results.
- You enjoy identifying and meeting communications needs, including implementing new strategies, workflows and systems.
- You’ve developed strong interpersonal skills and the ability to motivate and drive collaboration cross-functionally without direct authority.
- Some experience drafting communications for a union-represented workforce.
- You have a passion for our vision, mission and the ability to center this in compelling content.
- You have an unwavering commitment to quality, accuracy, consistency and adherence to brand standards in all you do.
Let us tell you more about our benefits:
Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering paid time off, paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) plan. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.
The mission that drives us:
KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.
KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.