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Internship: Audience Development Intern (July 2021-Dec 2021)


Deadline to apply for KQED Internships is May 31, 2021. If you are applying to multiple KQED internships, please state this along with the Internship titles in your cover letter.

The Audience Development intern will be part of a team whose goal is to ensure that that the value of KQED’s public media mission extends consistently into all audience-facing touchpoints. We devise, manage, execute and enhance strategies for audience loyalty, engagement and growth across all of KQED’s audience-facing broadcast and digital platforms. This position has a main focus on the email marketing and data side of Audience Development.


This is a paid internship, working 16 hours per week from July 19th through December 30, 2021. 

Essential Functions:

Clearly communicate ideas and tactics so that collaborators of all levels of skill can implement audience development strategies into their workflows.

Assist in the development, delivery, and tracking of various audience development initiatives. Building emails and email newsletter templates in Salesforce Marketing Cloud. QC of email newsletters before they are sent. 

Regular updating and maintenance of email audience lists and reports. 

Support the email marketing specialist in A/B testing for email optimization. Support the social team with lead gen campaigns, uploads and monitoring. 

Export data, insights and analytics from various platforms and tools like Salesforce, Salesforce Marketing Cloud, Amplitude, and occasionally major social media platforms. 

Assist the email marketing specialist with the collection and analysis of data and make recommendations based on these insights. 

Create documentation of email newsletter best practices. 

Stay up-to-date on the latest email marketing innovations, trends and best practices to implement them into KQED email workflow.

Participate in the brainstorming and creating of newsletter copy as needed.

Other Job Functions: 

  • Flexibility to help with additional Audience Development and marketing tasks

 

Knowledge/Experience Required:

Interest in marketing, email or audience development

Willingness to learn and participate

Ability to effectively find, collect, assimilate, and analyze data 

Strong interpersonal and organizational skills 

Ability to work flexible hours, remote 

Intermediate knowledge of Excel

 

Knowledge/Experience Desired:

Intermediate knowledge of HTML/CSS

Intermediate knowledge of Photoshop

Have experience with workflow apps and software such as Google Docs/Sheets/Slides, Airtable, and/or Slack Have a deep interest in and appreciation for the public media mission

Email or digital marketing experience 

Salesforce CRM experience 

Salesforce Marketing Cloud experience 

Working knowledge of social media 

A sharp eye for design and aesthetics 

Clear writing skills 

Curiosity about audience behavior and tendencies across media types and platforms Operate from a place of empathy and compassion for audience members, fans and consumers 

Interest in figuring out how marketing and email tactics from the for-profit world can work within the nonprofit framework 

Have hella love for the Bay!

Growth & Development Opportunities:

  • Audience Development interns have a huge impact on what we do. You are a full-fledged member of our team and your life experience, opinions, and ideas are valued. As part of the audience development team you will learn what it means to put audience at the center of strategic content and marketing plans. This internship will help develop your digital, analytical, and communication skills. We’ll work with you to have a proof-of-work project at the end of the internship. If there is anything specific you want to learn about audience development, we are happy to accommodate and help make it happen.

 

The mission that drives us:

KQED is for everyone who wants to be more. Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.

KQED serves the people of Northern California with a community-supported alternative to commercial media.   We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.

 

 

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