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Audience Intelligence Internship (June 2019 - December 2019)

Internship Summary:

The Audience Intelligence intern will have many responsibilities, including helping to conduct audience research, mining datasets for insights, constructing reports, drafting client deliverables, and assisting with administrative duties. In addition, interns will have access to a wide-range of KQED resources to make their experience both intellectually stimulating and supportive of their career aspirations.

 

Within the first 2 weeks, you will:

  • Meet and shadow our audience intelligence team to gain an understanding of our work, client expectations, potential research projects, and have a sense of current deliverables
  • Begin setting up new processes that will help expand our service to clients and take on the expansion and enhancement of standing reports and dashboards
     

Within the first month, you will:

  • Be tightly aligned with audience intelligence and proactively working on a variety of projects
  • Pull data and produce a variety of reports that are in service to our various content, revenue and marketing teams
  • Set up new intelligence efforts while helping to establish and then measure the goals set for each effort
     

By the end of the internship, you will have:

  • Mastered a broad set of reporting and visualization tools and have deep experience in both qualitative and quantitative measurements of audiences
  • Developed the skills needed to measure the impact of a media company across multiple platforms
  • Have touched every aspect of audience intelligence for a major market public media company

 

Internship Duties:

  • Connect data analysis to real business problems, in order to impact business performance.
  • Must be graduating December 2019 or later.
  • Use qualitative and quantitative research to develop consumer insights
  • Presentation building
  • Various research projects and analyzing listening data
  • Execute quantitative analyses that translate data into actionable insights.
  • Provide analytical and data-driven decision-making support for key projects.
  • Develop new insights and analyses that inform decisions and help us continue to engage our audiences.
  • Provide reporting and performance monitoring using data drawn from diverse sources.
  • Build visualizations that expose the health and performance of our products

 

Internship Qualifications:

  • Intellectual curiosity for data-driven products
  • Experience with data analysis and visualization
  • Excellent writing, research, and communication skills
  • Strong attention to detail
  • Problem-solving acumen
  • Capacity to balance multiple responsibilities
  • Ability to work independently
  • Bonus points for fluency in the languages of data manipulation (e.g. SQL) and statistical analysis (R or Python)

 

The mission that drives us:

KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.

KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.

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