Marketing Manager, Education - Temporary, Full Time
This is a full time position for 7 months from January 15 to August 16, 2024. We are looking for a marketing professional with a strong background in email marketing, great writing skills, and experience writing copy that connects with K-12 Educators--who are our primary audience. We are looking for someone who is an audience-focused storyteller who understands educators. You are adept at writing compelling, relevant messaging that drives awareness and conversion and customize messaging for multiple audience segments and topics, from teachers to librarians, STEM to ELA. Bonus if you also have experience project managing marketing campaigns.
About KQED Education: We elevate diverse youth voices by providing educators with classroom resources and professional development that help them bring media making, media literacy, and civic engagement into their classrooms. The Education Marketing Team drives awareness, registration, and engagement for our lead programs: Youth Media Challenge, Youth Takeover, KQED Teach, and Media Literacy Certification. All of KQED’s educational products and services are available for free.
This position reports to the Marketing Director, Education. You will collaborate closely with others in the Education Department and colleagues in Product, Creative, and Audience Development. You will be expected to work at KQED headquarters 2 days/week.
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
The mission that drives us:
KQED provides citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
This role will work hybrid between working in KQED's newly renovated headquarters and working remotely. KQED requires employees to be fully vaccinated against COVID-19.
Salary Information: $82.300-$102.700 Annually
- Manage, write, deploy, and measure all email marketing. You will write weekly email newsletters and one-off campaign emails, program in Marketing Cloud, measure and report results, and iterate based on insights. You will manage the email calendar and include any required sponsorship blocks.
- Write targeted, powerful copy and CTAs for multiple channels, e.g. product websites, print collateral, and social media.
- Maintain multiple contact lists of hot leads and subscribers, working with KQED’s Email Marketing Strategist and others to strategically and thoughtfully use these contacts
- Create marketing kits for campaigns, including sample copy, art, handles and hashtags, for use by our partners
- Other duties as assigned. We are a small and mighty team. We are hands on, wear many hats, and rely on each other to be generative and generous team players.
- 3-5 years experience in email marketing or comparable role.
- Familiarity with the experiences, attitudes, and needs of educators in K-12, preferably with a focus on secondary grade levels.
- Strong communication skills, both written and in person, and the ability to interact professionally with a diverse group of stakeholders across the KQED organization and with external partners. Strong copywriting skills that reflect KQED’s voice and value proposition.
- Fluent with email marketing tactics that result in acquisition and conversion, as well as retention and engagement.
- Proactive creative problem solver who works well in a close-knit team environment.
- Excellent organizational skills and strong attention to detail.
- Able to meet deadlines and goals in a timely manner.
- Able to follow KQED journalistic standards and maintain a public presence that is nonpartisan and unbiased.
- Project management experience, especially the “people skills” of communicating with multiple stakeholders and contributors to align, include, and execute on deliverables.
- Experience with planning marketing campaigns across multiple channels.
- Experience with email marketing tools like Marketing Cloud and Salesforce
- Basic image editing/compositing for online publishing, e.g. in Canva.
- TBD: Potentially staff booths at education events and industry conferences (1-2 times/year)
- Passionate about youth voice, media literacy education, and public media.