A key member of KQED’s Audience Development team, the Associate, Social Media focuses on audience development and deeper end-user engagement through social media, through which they act as a key audience contact point.
- With detailed direction from the Senior Social Media Strategist, posts and maintains KQED’s flagship daily social media feeds – including, but not limited to, Facebook, Twitter, Instagram and Reddit. Implements strategy from the Senior Social Media Strategist to amplify KQED content and brand.
- Creates and distributes social assets and tool kits on multiple platforms including, but not limited to videos, images, ads and GIFs.
- Works organization-wide with a diverse number of constituents/stakeholders to ensure that content from across KQED’s content areas is represented, distributed and promoted on KQED’s social media in the most effective, appropriate way. This includes daily communication with content social media specialists throughout KQED.
- Uses paid social ads to create compelling, effective promoted content for KQED
- Monitors responses and reactions from social media audience, responding to comments and escalating to relevant personnel in Audience Development, Marketing and Communications, Membership and Content as and when necessary
- Acts as liaison to 3rd party vendors and partners including local and national NPR and PBS organizations. Helps create and monitor advertising support for posts as directed by the Social Media Manager.
- Liaisons with Corporate Support to implement giveaways, and promotional sponsorship mentions.
- Generates regular reporting on KQED’s social media performance, including trends analysis, sentiment and actionable insights.
Other Job Functions:
- Some evening and weekend work required on an ongoing basis
- Other duties as needed.
- Bachelor’s Degree preferred.
- Three to five years experience in public-facing social media
- Excellent writing, proofreading and editing skills for copywriting, correspondence, reports, etc a must.
- Understanding of “best practices” across multiple social media platforms and the knowledge base to develop “best practices” for emerging media types.
- Strong knowledge of current and developing marketing communications strategies across social media, mobile and developing technologies.
- Strong communication and interpersonal skills, both written and in person, and the ability to interact professionally with a diverse group of stakeholders across the KQED organization and externally. Ability to receive and diplomatically respond to viewer, public, and staff inquiries concerning KQED programming, events, issues, etc.
- Ability to research and access information about television and radio programs, websites, related merchandise, etc.
- Excellent writing, proofreading and editing skills for correspondence, reports, etc a must.
- Strong software skills (CRM software, word-processing, spreadsheet, databases, search engines, HTML editing).
- Ability to coordinate activities and communications across multiple departments toward a common goal.
- Ability to handle multiple tasks simultaneously and efficiently. Strong attention-to-detail skills to ensure accurate information maintenance and development, reports, etc.
- Ability to work under pressure and meet deadlines, while maintaining a good sense of humor and a wealth of patience.
Let us tell you more about our benefits:
Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering 20 days of paid time off, 11 paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) with employer match. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.
The mission that drives us:
KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.
KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services