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Audience Development Intern (June - December 2019)

Position Summary:

The Audience Development intern will be part of a team whose goal is to ensure that that the value of KQED’s public media mission extends consistently into all audience-facing touchpoints. We devise, manage, execute and enhance strategies for audience loyalty, engagement and growth across all of KQED’s audience-facing broadcast and digital platforms.

 

Essential Functions:

Communicate ideas and tactics clearly so that collaborators of all levels of skill can implement audience development strategies into their workflows.

Assist in the development, delivery, and tracking of various audience development initiatives

Building emails and email newsletter templates in our Salesforce Marketing Cloud.

QC of email newsletters before they are sent.

Regular updating and maintenance of email lists.

Support the email marketing specialist in A/B testing of email optimization.

Support audience development associate in research projects and presentations. (May include building presentation decks.)

Assist the audience development associate in planning and execution of engagement projects.

Export data and insights from analytics from various platforms and tools like Google Analytics, Salesforce Marketing Cloud, and most major social media platforms.

Create documentation of email and social marketing best practices.

Stay up-to-date on the latest social media platform innovations, trends and best practices.

Participate in brainstorming sessions.

 

Other Job Functions:

Social media posting and management.

YouTube optimization.

Thumbnail creation.

Image resizing.

 

Knowledge/Experience Required:

Degree/pursuit of a degree in Business, Marketing, Journalism or Media Degree

Ability to effectively find, collect, assimilate, and analyze data

Strong interpersonal and organizational skills

Working knowledge of social media

Intermediate knowledge of Photoshop (After Effects knowledge a plus)

Intermediate knowledge of HTML/CSS

Have experience with workflow apps and software such as Google Docs, Asana, and/or Slack

Have a deep interest in and appreciation for the public media mission

 

Knowledge/Experience Desired:

Salesforce Marketing Cloud experience

Email marketing experience

A sharp eye for design and aesthetics

Clear writing skills

Curiosity about audience behavior and tendencies across media types and platforms

Operate from a place of empathy and compassion for audience members, fans and consumers

Interest in figuring out how marketing and social tactics from the for-profit world can work within the nonprofit framework

Have mad love for the Bay!

 

The mission that drives us:

KQED is for everyone who wants to be more.  
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.

KQED serves the people of Northern California with a community-supported alternative to commercial media.  
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.

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