At KQED, as we strive to grow and diversify our audiences in California and around the country, our podcasts and on-demand audio will help lead the way. Leading and expanding our current portfolio of podcasts, as well as growing and launching new podcasts to reach and serve new audiences, will be one of KQED’s biggest projects in the coming years. And this position will be in charge of that effort. Join the dynamic KQED team that is reimagining public media for the Bay Area, making it more inclusive, participatory and community powered. We aim to inform, inspire and involve our audiences through our programs and services.
The Director, Podcasts is responsible for developing and implementing the strategic vision for KQED’s dynamic portfolio of podcasts and digital audio programming, in collaboration with the Chief Content Officer.
The ideal candidate for this position believes KQED’s current podcasts are a starting line for us to become a key producer of podcasts that showcase the diversity of perspectives and people of the Golden State, a place where people come from all over the world to reinvent themselves and reimagine the future.
This person will set and manage strategic measures of success and sustainability, deadlines, and budgets. They will also manage the pilot and greenlighting process for original podcast content. Strong storytelling and editorial skills are essential, as well as the ability to coordinate across departments/stakeholders, and build and maintain strong relationships with industry leaders and platforms.
This executive will think deeply about the future of the on demand audio industry and will lead KQED in its ambitions to expand a dynamic, diverse and sustainable portfolio of podcast offerings that serve new and growing audiences. Our ideal candidate possesses experience in the business of podcasting.
One of our core values at KQED is that we are better together, and that we commit to learning, growth, and holding ourselves accountable. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
• With Chief Content Officer, articulate and execute strategy for reaching and serving new audiences via addictive and high quality digital audio.
• Manage KQED’s growing portfolio of podcast offerings and strategic audience growth and engagement.
• Hire, recruit and retain a diverse team of audio creators for new and existing shows.
• Guide producers, editors and hosts in producing sustainable, high quality shows.
• Oversee development of new shows, including how a show will be staffed, how it will sound, how it will be structured and how it will be sustainable.
• Set and long-term production expectations, workflows and deadlines.
• Manage department and production budgets.
• Hire and manage internal and external calls for proposals.
• Manage podcast partnerships.
• Collaborate with Audience Intelligence and Insight, Marketing and Corporate Sponsorship teams to establish meaningful and actionable KPIs, audience goals and to ensure sustainability of KQED podcast portfolio and individual podcasts.
• Work with the Development team to raise funds for existing and new podcasts.
• Run group edits when necessary.
• Work in close collaboration with KQED’s large news department and other Content teams.
• Provide clear guidance, feedback and supervision to staff. Assess performance of staff by establishing goals and encouraging professional development.
• Create weekly metrics report measured against KPIs success metrics to Chief Content Officer.
• Represent KQED’s on demand audio and podcasts internally and externally.
• Manage podcast marketing including promos and pitching to platforms and outlets
• Other duties as assigned.
• Bachelor's degree in journalism or equivalent work experience.
• 10+ years of overall work experience, including a minimum of five years of editing or producing experience.
• Experience supervising multiple shows with long form storytelling.
• Three years' experience at management level, including providing work direction or supervisory experience.
• Experience in maintaining high journalistic and ethical standards under deadline pressure.
• Experience in building highly functioning and diverse creative teams.
• Leadership and personnel skills and ability to develop high performing creative teams.
• Ability to work inclusively with a diverse staff.
• Strong writing, producing and editing skills
• Knowledge of podcast industry standards, trends and issues.
• Knowledge of audio storytelling
• Ability to make quick command decisions and effectively execute multiple assignments on deadline.
Let us tell you more about our benefits:
Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering paid time off, paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) plan. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.
The mission that drives us:
KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.
KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.
We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.